If you don’t have a personal brand on LinkedIn, you’re missing out on professional opportunities, potential freelancing leads, and becoming a thought leader in your industry.
From fundamental concepts to advanced insights and strategies, How To LinkedIn will dive deep into everything you need to maximise your LinkedIn presence, such as:
Understanding the essence of why you are creating content on LinkedIn.
Identifying and targeting your ideal audience.
Carving out your niche and positioning yourself as an industry expert.
Unveiling the secrets of maintaining consistency on LinkedIn.
Harnessing the power of data analytics to grow your reach.
Positioning yourself for career growth.
Understanding all of the above via a tried-and-tested process that is bound to work for you!
What drives you to create content and why?
Understand your purpose for content creation to find a niche that sets you apart. LinkedIn is so much more than a job-searching platform, and this section will outline how LinkedIn can help you achieve your professional goals.
Is your content speaking to the right set of people?
LinkedIn has 134.5 million active users every day - learn how to identify your target audience through various frameworks to ensure each content piece you share is strategic.
How does one remain consistent with their content?
Whether you’re an individual or a team, discover how to optimise the elements of a content process for an infinite “content engine”. Learn the insights and tools used for Brand warikoo’s content system.
Does analysing content metrics confuse you?
Success on LinkedIn is incomplete without understanding how to evaluate the performance of the content. Know everything about the algorithm by analysing metrics, gain insights from Brand warikoo, and learn how one can use data as the backbone the content strategy.
How should you position yourself on LinkedIn to build visibility?
Learn how Brand warikoo’s content evolved with changing goals. Delve deep into what strategies make a memorable personal brand and how you can align them with your niche and goals.
Wondering how to scale your career with LinkedIn?
This section will teach all that you need to know about the stages of monetisation, the blueprint to monetise your audience as a business owner, a freelancer, or a corporate professional, along with developing successful pricing strategy of your own.
Ankur has been creating content on LinkedIn for the past 10 years. He started in 2013 with zero followers. Today, with 2M+ followers on LinkedIn, he is consistently ranked as one of the top profiles globally. He is also part of LinkedIn’s Top Voice program — an invitation-only group of experts across the professional world.
Overall, he has a following of 9M+ across different social media platforms. He is only the 4th person in the world to have 2M+ followers across LinkedIn, Instagram and YouTube.
warikoo is currently building his education startup, WebVeda, which offers online courses for young professionals to get life-ready.