Launch Your Dream Start-up In 8 steps.









Learn from warikoo’s 12+ years of entrepreneurial experience to successfully navigate your startup journey.



Building something you love.
Working on your own terms.
Your dream startup idea shouldn’t be limited to your dreams.

It’s time you make it a reality.

From idea to marketing, this course will guide you through all the nuances of idea selection, finding your founding team, raising the funds, building your first product, pricing it, and finding your first 1000 customers.

That’s not all — through approaches, frameworks, and practical assignments, you’ll also have an actionable plan to handle complex decisions in your startup journey. 

Through expert insights and proven strategies, you’ll be equipped with the knowledge and mindset to navigate the startup ecosystem confidently.

YOUR Entrepreneurial journey begins here!


How to Shortlist Startup Ideas

Out of all of your ideas, understand which one is the million-dollar idea that is worth pursuing. Learn the process to validate your ideas and shortlist the best ones.

Picking a Startup Idea

Now that you have your 3-5 ideas shortlisted, use our three decision making frameworks to capitalise on the right one and be prepared for the journey ahead.

Building your Founding Team

A solid team is the foundation of any startup. Determine whether you need a co-founder for your business, and understand the key traits of a good co-founder and founding team that complements your skills.

Founder Equity and ESOPs

Learn about splitting equity with your co-founder and structure of the Employee Stock Ownership Plan. Understand the basis of founder equity and the A to Z of ESOPs through frameworks.

Basics of Fundraising

You need funds. 100%. But do you need investors? Or should you bootstrap your business? Learn whether to raise funds, how much to raise, and how to determine valuation.


Building your Product

How can you determine if your product meets market needs without spending a lot of time and money on RnD? Learn about early-stage product development and how to build an MVP (Minimal Viable Product).

Pricing your Product Correctly

Pricing your product isn’t as simple as it sounds. You need to go beyond data and number crunching to understand the real market value of your product. Learn the ins-and-outs of pricing your product correctly.

Finding your First Customer

It’s time to put into action all of your behind-the-scenes work and launch your product. Understand how to launch your product, find product-market fit, and the roadmap to get your first 1,000 customers.

Module notes, frameworks, access to Q&A recordings,

 and much more!



Working Professionals

Working Professionals who wish to start up but are unsure which idea to work on, and what the journey entails.


Freelancers/Consultants who want to scale their knowledge and transform their solopreneurship into a larger organisation.


Entrepreneurs who want more guidance in terms of finance, team building, product launch, customer acquisition and sales, for their startup.


Students who want to run their own part-time venture and get hands-on experience.


Ankur Warikoo

Ankur is an entrepreneur, angel investor, startup mentor, content creator, and public speaker.

He started his entrepreneurial journey in 2009 with building and; started Groupon's India business in 2011; ran APAC along with India until 2015; founded in 2015; raised $40Mn+ from Sequoia and Paytm; was CEO until 2019; and is now building his education startup, WebVeda.

As an angel investor, he has invested in 20+ startups and is a mentor/coach to several first-time entrepreneurs.

He has been featured in FORTUNE India’s 40 Under 40 list for India and is part of LinkedIn India's PowerProfiles list.

He is also a public speaker and communicator, and has an audience of 11.5Mn+ followers across platforms.

More than anything else, he is passionate about helping first-time founders avoid the same mistakes that he made.



₹ 1,399/-

Video Lectures in Hindi

Virtual Community Channel

Lifetime Access

Course Notes

Certificate of Completion


₹ 1,499/-

Video Lectures in English

Virtual Community Channel 

Lifetime Access

Course Notes

Certificate of Completion


I appreciate your involvement and thank you for sharing the valuable & practical guidance thru this course, I am sure that by participating in these 8 modules (sessions) I have now a clear idea how to move forward.

By Arvind Shrivastava

The course was very informative and concise. To the point practical knowledge was shared throughout the course. Your method of using 2x2 matrices was very helpful to understand the concept with great clarity.


By Kapil Tyagi

Must say, that your course is a Pure Gem! It has opened up my thought process to a much larger extent and has enriched me with the know-how of Starting Up. Totally recommended!

By Prakash Naidu

This is just a Thanks Note to appreciate your efforts of knowledge sharing. In my view, knowingly or unknowingly, you are actually creating hundreds of Ankur Warikoo around the world. Not sure if you feel a Sense of Liberation at this stage of time but I see you there already. India or honestly the world needs real-life role models like yourself in every field

By Nikhil Verma

I got to know so many new aspects of startup world. I wish I could have purchased and watched this course before starting my startup. My startup idea is not fit anywhere as per framework suggested by you. I could not started my startup and could have saved money and efforts. I have learned that I should not venture into something before taking full understanding and learning of the same. Investing in education can prevent making losses. This Course is 10x value for money.

By Ganesh Nandore

The course is really genuine and is clearly felt the hard work and home work you have put in bringing this. Course is well structured, a full crash course and an eye opener for people with ideas to escape some of the common pitfalls. I really liked your opening and closing statement to think about why do you want to be an entrepreneur. I have the answer to that and figuring out the answer to when.

By Arun Jacob


How long will it take to get access to the course?
Your credentials to access the course will be delivered to your inbox within 2-5 minutes of your purchase. Please check your promotions/updates tab and spam folder as well.
What is the time commitment required for the course?
The course is self-paced and will require approximately 16 hours.
Is the course in Hindi or in English?
The course is available in both English and Hindi. You can choose to buy the English version or the Hindi dubbed version of the course.
Does the course come with any live interaction?
No. It is a pre-recorded course that is available for lifetime access after purchase.
Does the course come with a certificate of completion?
The participants will receive a certificate upon successful completion of the course.
Is there a group that I can join after purchasing the course?
Yes. You will join a community of like-minded enthusiasts wherein you can share your doubts and connect with more people.
Can I cancel my course purchase if I don’t like it? Will I get a refund?
Yes! You can cancel your course within 14 days of purchase if you don’t like it. You can email us at & we’ll cancel and refund your money within hours. No awkward questions asked :)
How can I contact you in case of any issues or concerns?
You can email us at & we’ll get back to you shortly.
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